Sunday 12 April 2015

Collective Identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who Are You?

This section of the article is a rheotorical question, asking who one is. This in a manner is indirectly asking about our identity, and what we are like. 

I think, therefore I am

This part of the article is all about the way in which images are used in order to convey relationships. And also explains the way in which ones identity is constructed by various aspects. 

From Citizen to Consumer

Identity having been an externalised image came in the post indsutrial consumer boom of the early 
20th century, in which there was a deliberate move to encourage people to adopt an identity. It also discusses the way in which one has what they need rather than what they require in order to survive.

The Rise of the individual

Discusses the rise of individualism involving the way in which one wishes to be unique as well as the fact that we are all different according to our own lifestyle and situations.

Branding and lifestyle

The way branding is associated to ones personality, and according to what one obsesses, their personality reflects.

Who will we be?

The way in which data mining has been rising in order to meet customers needs.

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Audi = love for the type of car
Benefit = favourite makeup brand
Red Bull = giving me energy 
Sony = love their audi systems
Versace = favourite perfume

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I agree with this, as it states the way in which one values their possessions over the qualities of themselves. This is because now a days a boy will need to have a 'Ralph Lauren' tracksuit bottom in order to be seen in the roads, otherwise they are less likely to be considered 'cool', clearly impacting ones identity.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.           

This is the way in which their is a continuous amount of bombardment of media.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?       

I believe entirely that it depends on ones nature to allow social media to impact ones identity so much. As for me, I am not bothered about what one thinks about me or not, and will wear and do whatever. However for others I believe it is about dressing to impress and some will only walk out their house wearing designer clothes.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

To be honest, I am happy about this as it allows me to view and possibly buy things I want to. However I am in slight disagreement as it does show an invasion of privacy therefore shows how it is possible to hack the system completely.

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