Essay Plan

Certain extent audiences are empowered 

– Million Access the internet

-          Allows audience to decide their own opinions by looking at different details.

-          EG madeleine case/ Malaysian Airways Lost

-          Parents Fault/Aliens Abducted /Landed in the middle of Australia

As a result audiences globally can access more texts

-          Web 2.0 allows audiences to become producers of texts

-          Promoting own views and values (Media Mcguffin)

-          Supporting pluralism – society groups – no strong element

-          Audience is challenged to get truth out of circumstances not usual done

Media organisation is seen as enjoying important degree of playing in this part.
It is all through media what is shown.

 Mcquail stated relationship is generally manipulating the media in an infinite variety of ways according to their prior needs & dispositions.

-        Shows how audiences are empowered by the capability to challenge organisations and get truth out, where it wouldn’t be public. Ie Justice for Julia – User Generated Content #justiceforjuliA Instagram/Twitter/Facebook